San Miguel La Liga TV Idents

San Miguel sponsorship idents for La Liga on Sky Sports. They were inspired by the story of the legendary Spanish football fan, Manolo el del bombo, who hitch-hiked with his drum over 15,000 km to follow Spain during the 1984 World Cup. To prevent the idents becoming as boring as a fixture between Osasuna and Sporting Gijon, we varied his journey and mode of transport throughout the season.